The North Coast Company was founded by Joshua Watts in 2025, bringing to life a shared vision he and his late wife, Linnea Dick, once dreamed of together.

Josh started this company to create and share clothing featuring his artwork, and add to the beautiful rich history of cultural fashion of his ancestors.

Josh plans to develop this platform in the future by collaborations and by featuring artwork from other artists from the Northwest coast. The goal in the future is to create meaningful partnerships and opportunities for his peers.